Does Pay Per Click Help SEO?
There are several components to SEO. People assume that it’s a simple thing, but the complexities of it require a lot of moving parts. Part of the larger focus of search engine optimization (SEO), is advertising. The purpose of having this in place is to create promotional consideration within search engines, without having to pay for the advertising element. Some marketers don’t use pay per click, opting for optimization alone. While that’s not a bad thing, it is going to not allow you to take full advantage of how PPC and optimization can collide to create serious traffic. Traffic generation, marketing, and much more comes through when you utilize both PPC and SEO together.
Getting Immediate Attention
When you look online for answers to the question of, does pay per click help SEO, you are going to get a lot of mixed answers. Some people say it does, others say it doesn’t. What you need to consider, however, is the bigger picture. Optimization solutions are for the long term, simple as that. In order to see results from this, you have to wait 6 months to 18 months before you get results in the top 10 of searches for keywords.
On the other side of the marketing coin, however, you will need to understand that PPC is an immediate solution to traffic generation and advertising as a whole. You do not have to wait months on end for the results to come through. From the day your campaign starts, you will see an influx of traffic that will hit your website. At the core of what other marketing elements do, this is going to pay off immediately, while your site matures.
SEO Is Long Term
Here’s the thing, when you work with internet marketing, you have to consider the long term. Search engine optimization is not hurt by PPC, nor is it inherently helped. The two are at opposite ends of the marketing spectrum, but when they are teamed together, you will hedge your bets in the short term. In the short term, you are going to have targeted traffic that comes through to your site, while you build optimization collateral, backlinks, and more.
You cannot think short term alone. Yes, there are some people that focus on spending all of their money on ads, but if you don’t have a large budget, you will eventually run out of advertising dollars. That’s where SEO jumps in, just in case you can’t afford to place ads all the time. As your site ages, it will get ranked higher and higher within search engines. As your site moves up the rankings, you can have pay per click solutions help you bolster your results. It’s a knockout punch of traffic generation, just in case your rankings slip, or are slow to come to fruition.
At the end of the day, the answer to the initial question is simple enough, it can help SEO as a partner in traffic generation. However, it doesn’t hurt if you don’t use it. It’s a short term pay off versus a long term investment, but together, it can build quite the bridge.